German based Pixalites eBoy have been producing striking and colourful 8bit digital art for over ten years. Hailed as the ‘Godfathers of Pixel’, they are known for their works which are compiled of millions of fragmented dots. Founded in 1997 by Steffen Sauerteig, Kai Vermehr and Svend Smital, eBoy were, and still are, at the forefront of this art form. They embrace new possibilities emerging in the ever-evolving Digital World.
“The decision to directly work on, and for the screen, led to the use of pixels, and the modular based work system started to evolve. This resulted in complex object rich artwork.” Adidas, Coca Cola, Pepsi, Paul Smith, DKNY, Kidrobot, MTV and The New York Times have all called upon the creative talents of eBoy for their advertising trips. Here at WUW magazine we’re all about the best art in the world - they simply put a smile on our faces whenever we look at their handiwork.